Haris Kotsoglou ▪ Polyomino

Visual Communication & Design Systems

Illustration of two people holding hands

Midwives for All:
Inclusivity & Empowerment

Midwives for All offer a wide range of sexual and reproductive health services, with a focus on respect for each individual's needs and special characteristics.

Animated illustration of a pregnant person

Research has shown that, although there are wide variations in the experiences of the LGBT community, some common experiences are observed when LGBT individuals come into contact with the health system or health professionals. Examples include reduced access to professionals who have adequate knowledge of specific community health issues, as well as social discrimination and stigma. Midwives for All intend to bridge that gap.

Their new website features a minimal, playful and friendly-looking design, aiming to convey a sense of relaxation and trust. Creatures of a non-specified gender star in a series of illustrations visualizing their LGBT-friendly services. All illustrations follow a single-line drawing fashion, with the company’s logo serving as a starting point for each one. 

Photograph of a baby sleeping under a framed poster comtaining one of the project's illustrations
Three young midwives playing around with their medical apparatus, around a framed MFA poster
Screenshot form the Experiences section of the website

Website Design
Commissioned by: Midwives for All
Published: 2024